I agree with this: email is a key function of the #openweb. Very important that we keep it so. Looking forward to trying out Hey.com….

Email is the rare open platform that works for everyone. But it’s changing. Three companies — Google, Microsoft and Verizon (which owns Yahoo and AOL) — control the overwhelming majority of the email universe. Google is particularly powerful, growing as the others slowly fade. Jacob Bank, Gmail’s product manager, told me in 2017 that Gmail was already powerful enough to be able to set standards in a supposedly open ecosystem, and that power has only increased since then. If the current trend continues, email could effectively become another in a long list of Google messaging apps. And email users would be held captive by the data-collecting, ad-targeting machines on the other end.

www.protocol.com/hey-email