Google revamps AdWords in nod to mobile device explosion
With more people jumping from laptop to tablet to smartphone, Google(s goog) has decided it's time to tweak Adwords to make it easier to manage advertising campaigns targeting each of those platforms.
That's the idea behind its new Adwords Enhanced Campaigns, according to a Google blog post. The unstated rationale is that click rates for mobile ads aren't exactly setting the world on fire.
A big and important change...
